brajabaala mail club

receive a letter from the heart of braj, to your heart

What's in your envelope

every month, you shall receive one envelope at your doorstep filled with stories of braj’s sadhus, temples and essays reflecting about what braj has taught me. the theme for each month is different and my goal with each issue is to write about the smaller unknown temples of braj, which hold so much history and so many kathas we’ve never heard of. in addition, you will receive postcards, pictures and special elements (such as a sticker, dried maha flowers, badges, braj raj, etc, depending on the theme).

you can use these to read, write and make your own journal filled with little anecdotes from braj. the goal for this mail club is to receive something physical and personal, so that one can meditate and reminisce. even if you don’t know much about braj or are new to practising spirituality, you can read these to learn about a small town in india, which has over 5000 temples and people with such rich stories about love, faith and devotion.

What readers are saying

Thank you so much for starting Mail From Braj! I just received mine this evening. Lately, with everything happening, the feeling of Braj and the deep connection I used to have with it was starting to fade. But reading the letter and my Gurudev's history made me tear up and feel so happy. Thank you so much for starting this, for sharing your love of Braj, and for letting us experience what it's like to be there. After such a long time, reading this made me miss Radha Kund deeply and cry out of love for not being able to see my Gurudev. Thank you.

May 25, 2026

heart melting and deeply inspiring

June 20, 2026

got the mail today and its truly so well written that i felt that i was in vrindavan while reading it, the photos are all so good and the feeling that it came from vrindavan made me so happy

July 8, 2026

So beautifully curated. I love every bit of it!

June 27, 2026

I love the letters! Each one of them made me cry at the end. Cry in both happiness and sadness. I really don't understand that feeling. Like, I would cry because still away from Braj, and I'm missing out on so much. I'm not getting to live the way i want. And i also cry because I'm actually not that far from Braj—these mails made me pretty much closer to "Mero Vrindavan."

August 10, 2026

Subscribe to the mail club

one envelope a month, shipped to your doorstep, straight from braj

looks like you're in India — showing India prices

One month

₹500

one letter

Choose

Three months

₹1,440

three letters

Selected

Six months

₹2,700

six letters

Choose

we ship worldwide — if your country isn't listed here, just DM us on Instagram or WhatsApp and we'll sort it out

Subscribe — ₹1,440

takes a couple of minutes · pay by UPI

Frequently asked questions

Braja-baala means a "girl from Braj", which is what a Baba from Govardhan would call me as. Since a very young age, I have loved to photograph, write and collect stories. When my parents brought me to Braj, my life changed. Which is why, I always wrote about what I saw, experienced and learnt.

In the past few years, Vrindavan has become such a popular spot. I believe social media has played a huge role in that. So, in a world where everyone spends so much time on their phones and using tools such as AI to read and write, I wanted to create something special. Something that you can hold, scribble onto, stick on your fridge, which is why I started this mail club.

We ship worldwide! The prices usually vary for each country based on the shipping fee. For now, I've added locations where we get the most requests from. If your country isn't mentioned, DM us on Instagram/WhatsApp and we'll send you the details specific to your location.

For a few cities, that we cannot ship to or for people who don't want to pay for shipping every month, we can also keep an envelope aside for you every month and whenever you come to Vrindavan/India, we can ship it to you locally (if you're interested in this, DM us or add a note and pay for the Indian subscription).

Once a month. Each month has a different theme.

We ship on the 10th of each month. If you order on or before the 3rd, you'll get that month's letter; order after the 3rd and you'll start with next month's. It takes about 4-5 days for the letter to reach you domestically and about 12-15 days internationally.

One, three and six months. We also do offer a yearly subscription, contact us if you're interested in that.

Absolutely not. Everything written is an original piece of writing by me, and our other content such as photographs are edited via editing tools.

Yes. I try to keep about 50 subscribers for each month. I don't want to commercialise this project. The goal is to share braj. If I keep too many subscribers, I feel like it shall influence my writing which isn't what I wish for.

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wherever you are in the world, we'll get a letter to you